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EXCUSE ME, WAITER? MAKE MINE EXTRA RARE.

Find out why a raw diet is best for pets.

If pets could order, they would never turn down sushi or steak tartare. That’s because cats and dogs crave the nutrition in raw meat, just like their ancestors in the wild.


BENEFITS INSIDE AND OUT.

Raw food hasn’t been cooked or processed (or in some cases, processed as little as possible), so it retains all of its nutrients. That extra goodness means you’ll notice differences like less itchiness, a shinier coat, better dental health, more energy and lots of enthusiasm — even picky eaters love it!


THE PROOF IS IN THE POOPS.

The high acidity of dog and cat stomachs allows them to fully digest meat and bones, unlike the fillers in processed food. This results in much less poop to scoop.


IT ISN’T ALL OR NOTHING.

Getting as much raw food into your pet’s diet as possible is the goal, but you can supplement with dry food or even just feed raw as a topper or a treat.


READY TO MAKE THE SWITCH?

Add small amounts of raw-coated or raw-blended food to meals or as treats, then increase the amount a little each day over 2 weeks. You may notice tummy troubles as your pet adjusts after years of processed food. A probiotic supplement can help. Plus, don’t forget to buy them a stainless-steel, dishwasher-safe food bowl and wash it thoroughly after every meal to prevent bacteria.


GET MAXIMUM NUTRITION WITH FROZEN RAW

Frozen raw food is totally unprocessed, so it’s the most nutrition your pet can get. You can choose from raw patties that can be thawed overnight or raw morsels that can thaw in minutes.


TAKE FREEZE-DRIED RAW ON THE GO

Freeze-dried raw food is lightly processed without heat so it retains almost as many nutrients as frozen raw but doesn’t have to be refrigerated. Serve it as is or rehydrated. It comes in many forms, including “scoop and go” options like raw coated or blended kibble.


WHAT TO LOOK FOR (AND WHERE)

The best brands have thoughtfully sourced proteins (no hormones or antibiotics), high standards for handling raw meat and species appropriate recipes for cats and dogs. All of our frozen raw products are in store only, but you can order many of our freeze-dried products online.
Our favorite raw brands include: